Selling to C- Suite

Beyond Transactions: Building Partnerships through Key Account Excellence

Provide your sales team with the skills, tactics, and tools to Sell to C- Suite

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There is a 81% drop in C-Suite meetings from 1^st meeting to 2^nd meeting (Chorus.ai )

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ITSMA survey say executive engagement is more important to sales strategy than it was two years ago (ITSMA)

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more than 90% of C-level executives said they ‘never’ respond to cold calls or e-mail blasts (HBR)

Farmers Don’t Hunt

Most account managers are primarily involved in managing the existing business.

They tend to react to current needs, struggle to connect with the right prospects and fully leverage opportunities, and often find prioritizing their time a challenge.

Access, Engage, and Commit with CXO's

Growth demands more than a strategic mindset and new tactics.

The real success starts with equipping your team to excel in Mastering The CXO’s Discussion

CXO'S Conversation

Reaching leadership is more complex than ever. While gatekeepers remain, today’s corporate buyers have additional layers of influencers and stakeholders in the buying process. Accessing senior executives, who control budgets and possess decision-making authority, is crucial for closing big deals swiftly.

To excel in top-tier sales, professionals need to be relevant, provide new insights, and speak the C-Suite’s language. Selling to Key Executives trains sales professionals to transition from product-focused discussions to addressing the strategic concerns and priorities of senior executives.

Learning Objectives

After attending the program, participants can achieve the important objectives as follows:

Transform their approach from “vendor” to trusted advisor and strategic partner
Engage effectively with hard-to-reach senior executives
Pinpoint critical issues that matter to C-level executives
Implement three effective strategies to gain access
Design impactful executive-level sales presentations
Create a detailed action plan to apply these skills to their own accounts

Who Should Attend

Sales Professionsals
Account Executives
Account Managers
Inside Sales Representatives
Other professionals with sales responsibilities

Duration : onsite 3 days, online- 2.5 hours x 10 sessions

Course Contents

Flexible Delivery Options

World-Class Facilitators

We’re proud to have top-tier facilitators. Consistently, we receive feedback such as: ‘It was the most effective training our company has ever experienced.