Emotional Intelligences for Sales Success

Embrace Empathy: Leveraging EQ Enhances Sales Performance

Provide your sales team with the skills, tactics, and tools to grow account revenue.

sales team

Boost Your Sales Success with Emotional Intelligence

salespeople struggle to build strong client relationships, as they won’t effectively understand or manage emotions. Their communication may lack empathy and nuance, leading to misinterpretations and dissatisfaction. High stress levels and poor conflict resolution can result in burnout and strained client interactions.

Additionally, a lack of adaptability may hinder their ability to respond to changing client needs and market conditions. Ultimately, this can lead to decreased sales performance, lower client retention, and a negative impact on the overall success of their sales efforts.

Access, Engage, and secure your strategic accounts

Growth demands more than a strategic mindset and new tactics. 

The real success starts with equipping your team to excel in serving your most important accounts.

The Power of EQ:
Driving Sales Success through Emotional Intelligence

In today’s fiercely competitive market, mastering emotional intelligence (EI) is essential for achieving sales success. This two-day program is designed to equip sales professionals with essential EI skills to build trust and foster long-term client relationships. Participants will gain a deep understanding of EI components like self-awareness, self-regulation, motivation, empathy, and social skills.

Through a mix of theoretical insights and practical exercises, attendees will learn to manage emotions, develop empathy, and enhance communication and negotiation skills. The program also covers leadership techniques to motivate and guide sales teams using EI principles.

By the end of the program, participants will have personalized action plans to integrate EI into their sales strategies. They will leave with practical tools for continuous EI improvement, enhancing their overall sales performance. The program includes post-session resources and optional coaching for ongoing support.

Learning Objectives

After attending the program, participants can achieve the important objectives as follows:

  • Increase self-awareness to identify personal strengths and weaknesses in sales.
  • Enhance emotional regulation to manage stress and maintain composure under pressure.
  • Develop empathy to better understand and respond to customer needs.
  • Strengthen communication and negotiation skills for building robust client relationships.
  • Apply leadership techniques to effectively motivate and guide sales teams using Emotional Intelligence (EI) principles.

Who Should Attend

  • New Business Development Professionals
  • Key Account Managers, Global Account Managers, Strategic Account Managers, and Major Account Managers
  • All those on the Key Account Support Team
  • Senior Sales Staff and Account Managers with an interest in Key Account Management

Duration : onsite 2 day, online- 2.5 hours x 8 sessions

Course Contents

Value Selling Fundamentals

Introduction to Emotional Intelligence

4 Components of EI


Importance of EI in building rapport & trust

Assessing personal strengths and weaknesses


Techniques for improving self-awareness

different personality

Strategies for managing emotions


Recognizing triggers and managing stress

Persuasive communication

Understanding intrinsic and extrinsic motivation

different personality

Techniques to maintain motivation during sales cycles


Building resilience to handle rejection and setbacks


Empathy and Customer Understanding


Setting EI goals aligned with sales targets


Developing influential communication skills


Leading with emotional intelligence


Coaching and mentoring techniques to develop EI in others

Flexible Delivery Options

onsite training

Onsite Sessions

All programs are based on research-based proven curriculum and include participant workbooks, fieldwork, tools, techniques, and planners.

Virtual training

Virtual Instructor Led Sessions

Our live online workshops feature highly engaging facilitators, limited class sizes, and many interactions, such as video, chats, polls, exercises, breakout room activities, role plays, and group discussions.

Hybrid training

Hybrid Session

Our hybrid modality blends on-site and Online sessions to suit your needs. Highly engaging and cost-effective.

World-Class Facilitators

We’re proud to have top-tier facilitators. Consistently, we receive feedback such as: ‘It was the most effective training our company has ever experienced.

personable Training

Exceptionally dynamic, personable, and unforgettable.


Focus on practical, real-world training that counts.


Create vibrant, interactive, and engaging learning experiences


Frequently referred to by clients as “the best trainers ever.”

What are the Benefits of Our Sales Training Program?


Higher ROI on the time invested in the field


Increase account share


Reduce account attrition

Trusted Worldwide By Clients

What People Say​

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Rohit Kashyap

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